In our private Instagram and Facebook creator tests, we recorded a single-video reach of 500,000, more than 10 million aggregate reach in an active week at 3 videos a day, and over 1,000 link clicks reaching an offer. These are selected results reported by the Skopa team; the accounts remain private.
What did our Instagram and Facebook tests achieve?
The strongest single-video result we are reporting is a reach of 500,000. During an active week with a publishing cadence of three videos per day, we recorded more than 10 million aggregate reach. We also recorded more than 1,000 link clicks that reached an offer. Each number describes a different stage: one video attracting attention, a publishing period accumulating exposure, and links sending people to a destination. Keeping those stages separate makes the results useful when you plan your own series. We are not presenting the click total as purchases or claiming that the three numbers describe one measured conversion funnel.
| Reported result | What it describes |
|---|---|
| 500,000 reach | One video |
| 10M+ aggregate reach | An active week at 3 videos per day |
| 1,000+ link clicks | Clicks that reached an offer |
How should you read the numbers?
These figures come from our own private tests, reported by Skopa’s founder on 25 October 2026. That is the reporting date, not a claimed date range for the campaigns. We keep the accounts private and are not publishing raw analytics exports here. Reach across videos or platforms should not be interpreted as a deduplicated audience. The offer-click figure is reported separately; its date window and relationship to the weekly reach total are not specified. The purpose of sharing these results is to show what we have observed in our work, with enough context for you to distinguish a selected result from a typical outcome.
What can you apply to your own content?
Start with a question that gives the video a clear job. Decide what viewers should do next, then make that next step match the promise in the video. A demonstration can lead to product details; a practical answer can lead to a relevant resource or offer. Use your own footage when it helps explain the point and gives you something concrete to verify. Keep a simple record of the topic, opening, media source, publication and destination. That record lets you compare your own pieces instead of chasing a headline number from another account.
- Choose a question your audience already cares about.
- Show the product, process or evidence behind your answer.
- Give the video one relevant next step.
- Check that the link actually reaches the intended destination.
- Compare results using consistent definitions and time windows.
Where does Skopa Studio fit into the workflow?
Studio helps turn your topic, text or own materials into a short with narration and captions. Use it for the production step: draft the script, match the images and review the output. Audience selection, the offer and the publishing decision still need your judgment. The figures above describe our Instagram and Facebook tests, not a controlled experiment isolating the effect of Studio. We also work with YouTube and TikTok workflows, but are not assigning these Instagram and Facebook results to those platforms. Choose the guide that matches your materials and build one useful video before deciding how to scale the series.
A scorecard for your next publishing week
Use this as a planning worksheet, not a reconstruction of our private campaign. A schedule of 3 videos a day for 7 days contains 21 publishing slots. Give each slot a distinct question and record reach and destination clicks separately. Compare equal observation windows, and keep purchases as a separate metric.
| Story beat / check | Allocation / criterion |
|---|---|
| Planning cadence | 3 videos/day |
| Planning window | 7 days |
| Publishing slots | 21 |
| Attention metric | Reach, with platform definition |
| Action metric | Clicks reaching the offer |
| Commercial outcome | Purchases, measured separately |
Frequently asked questions
Are these customer averages?
No. They are selected results from our own private Instagram and Facebook tests, reported by the Skopa team.
Can I see the accounts?
We keep the test accounts private. This page publishes the reported figures and their scope, not account identities or raw analytics.
Do 1,000 clicks mean 1,000 sales?
No. The figure describes link clicks that reached an offer. It does not establish purchases, revenue or unique visitors.
Were the 10 million people all unique?
Do not interpret aggregate reach across videos or platforms as a deduplicated audience.
Will three videos a day reproduce these results?
A publishing cadence is only one part of the work. Choose a sustainable schedule and evaluate results from your own audience and content.